Supply
We manage the supply process ourselves. Product needs and supply arrangements for your café can be planned together with Why Coffee.
Franchise
Let’s talk about bringing Why Coffee’s approach to coffee, chocolate and food to your city. Explore the concept and share your proposed location and business plans with us.
6 meeting places in IstanbulCOFFEE · CHOCOLATE · FOODAn EN Group brand.
THE WORLD OF WHY COFFEE
Coffee, chocolate and food in one place.
Since opening our first café at Kameroğlu in Beylikdüzü, we have brought coffee, chocolate and food together under one roof. Visit our Istanbul locations to experience the products, presentation and spaces for yourself.
EN GROUP
Why Coffee is an EN Group brand. The group works in investment, architecture and brand development.
EN GroupWORKING WITH WHY COFFEE
Supply, training and marketing, all in house.
We manage supply, training, marketing and support within Why Coffee. You can discuss preparations and day-to-day arrangements directly with the brand’s own team.
Training
Our own team delivers the training. We work with you to agree on the topics, participants and schedule needed to prepare you and your team.
Marketing
We manage the brand’s marketing in house. Discuss the scope and plan for activities relating to your café directly with our team.
Business support
Support is handled within Why Coffee. We discuss the business’s needs, communication arrangements and each party’s responsibilities within the same brand organisation.
How does franchising begin?
Start by completing the franchise form with your contact details, preferred city, estimated investment range and a short outline of your plan. A successful submission displays an application reference on screen. The team reviews the application and contacts you by the phone number or email address you provided.
How can I learn about investment terms?
The application form currently offers estimated budget ranges of TRY 12–15 million, TRY 15–20 million and above TRY 20 million. Selecting a range is not a final quotation. The actual scope is discussed after the city, location, floor area, current condition of the premises and project requirements have been reviewed.
Can I visit an existing location?
Of course. The active locations you can visit are: Kameroğlu, Ispartakule, Westside, Bahçekent, Marin24, Yaşam Vadisi. You can experience the products and setting in person. If you would like to combine the visit with a business meeting, call our general contact number in advance to request an appointment.
Who handles supply, training, marketing and support?
Supply, training, marketing and operational support are handled by the Why Coffee team. Each project begins with different needs, so the exact support scope, responsibilities, working schedule and current commercial terms are confirmed in writing during partnership discussions after the location review.
Do I need to have premises before applying?
No. You can apply before finding premises by telling us which city or area interests you and how you plan to operate the business. If you already have a site, add its full address, approximate floor area, rental or ownership status and current condition to your message.
How is the opening timeline decided?
There is no single opening period that fits every project. Timing depends on the premises, architectural and technical preparation, project scope and required official procedures. Share your target date in the application; practical steps can then be planned after the first review.
Franchise
From a first conversation to a clear plan.
Let’s start with your preferred city and business idea. Together, we can identify the topics to address at each stage.
Introductions and goals
Share your city, intended role and expectations. Let’s talk through your questions about the concept.
Location and business plan
We can discuss any premises you have found, your intended scope and preparation timeline, and identify what still needs to be clarified.
Investment and partnership terms
Discuss the current terms, responsibilities and next steps. Share your questions openly before making a decision.
Grow with us
Let’s start by meeting.
Leave your city and contact details so we can talk about working together.